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Kurosanji is a nickname used by some VTuber fans to describe the darker side of the popular agency Nijisanji, managed by Anycolor Inc. The term “Kuro” means black in Japanese, and when combined with “sanji”, it implies that behind the bright and colorful brand image of Nijisanji, there might be unfair or questionable practices happening. While not officially recognized, this nickname, Kurosanji, has become a way for online communities to discuss problems they believe are happening behind the scenes.
What Is Kurosanji Really About?
The term isn’t just random slang; it reflects concerns. Many fans, especially those on forums like Reddit and X (formerly Twitter), use Kurosanji when talking about things they see as unethical or harmful happening at Nijisanji. These might include:
- Mental health stress on VTubers.
- Poor management communication.
- Unclear or harsh contract terms.
- Unfair handling of money and taxes.
- Lack of support when creators face harassment.
Fans feel this nickname captures a more realistic view of the agency, which, despite being successful and entertaining, has repeatedly faced internal criticism and controversy.
A Quick Overview of Nijisanji
Nijisanji started in 2018 and quickly became one of the most famous VTuber agencies in Japan and worldwide. Their creators, often called “Livers,” use animated avatars to livestream games, music, and chats with fans. Managed by Anycolor Inc., Nijisanji expanded internationally with branches like Nijisanji EN for English-speaking talents.
But with fast growth came problems. More creators started speaking up or leaving silently. And fans began noticing patterns that didn’t sit right.
Why People Say “Kurosanji”?
Fans don’t use the term just to joke. They use Kurosanji to highlight serious issues like.
• Creators are being overworked or ignored.
• Sudden graduations (departures) with little explanation.
• Allegations that the company doesn’t care about its creators’ well-being.
• Claims that talent gets blamed publicly when things go wrong.
• Instances where creators face financial issues because of poor guidance.
These points have caused some fans to see the agency more as a corporation. protecting its image rather than as a team supporting its talent.
Real Events That Raised Concerns
1. Sudden Terminations
Popular creators like Selen Tatsuki were reportedly let go with little public explanation. Fans believe she was blamed unfairly and not supported properly.
2. Mental Health Stories
Multiple anonymous posts and conversations online mention creators dealing with intense pressure, burnout, and emotional breakdowns. Some stories suggest the company failed to support their well-being during difficult times.
3. Financial and Tax Issues
Some creators reportedly faced tax trouble or weren’t paid clearly for their work. There are claims that they were responsible for fees or costs they didn’t fully understand when they signed contracts.
4. Corporate PR Over Fan Connection
Nijisanji has partnered with big companies like NBA Japan, but fans feel these moves are more about business than about building trust with the community.
What the Community Is Saying?
Many online users, especially on Reddit, have shared powerful quotes that reflect growing frustration:
“Nijisanji feels more like a business using its creators than a community supporting them.”
“Two creators almost harmed themselves due to stress. That’s not normal.”
These comments aren’t official claims but represent the emotions and reactions of fans who care deeply about the creators.
What Has Nijisanji Said?
The company has responded to some of the criticism. It has set up teams to deal with harassment and announced new safety policies. But critics say the agency is doing more to protect its image than to fix the real problems inside.
Instead of offering detailed explanations when someone graduates or leaves, the company often gives vague announcements. Fans are left to guess what really happened.
Safer Options for VTuber Fans
If you’re a VTuber fan who wants to support creators working in better environments, here are some alternatives.
Hololive
Known for strong branding and relatively stable creator support.
VShojo
A Western-based group that offers more freedom to talents.
Phase Connect
A growing agency that claims to prioritize creators.
Independents
Many former agency VTubers now stream on their own.
Supporting these options helps creators who want more control over their work and environment.
Why This Conversation Matters?
This isn’t just about one agency. It’s about a growing online entertainment space where creators are often young, passionate people chasing a dream. When large companies step in, there’s a risk that business decisions will outweigh personal well-being.
Fans are realizing they have power not just to support talent, but to push for fairness, honesty, and care behind the scenes.
What can you do as a Viewer?
If you’re a fan of VTubers and want to help build a healthier industry, here are some actions you can take.
Stay Informed
Follow reliable sources, check multiple opinions and don’t just believe rumors. Dig into facts and understand the full story.
Support Creators Directly
If a VTuber you love moves on from a big agency, find their new channel or social links. Many keep creating under new names or platforms.
Think Before You Spend
Support those who are transparent and respectful toward their talent. Buying merchandise or memberships is a powerful use it wisely.
Join Positive Communities
Instead of spreading hate or fighting, be part of groups that focus on improving the system, not tearing people down.
Conclusion
Kurosanji has become a word that reminds fans not to ignore what’s happening behind the scenes. It’s not about canceling or hating a company, it’s about caring enough to ask questions, speak up, and support creators who bring so much joy online.
As Nijisanji and other agencies grow, it’s important for them to hear fan voices clearly! We love the content, but we care even more about the people making it.
